Every kid on the block has got a Myspace account, your grandma probably has Facebook and everyone Youtubes for entertainment.
These forms of social media have changed our lives. It has altered and enhanced the way we communicate to others, and has become a popular reference for finding videos and entertainment.
Being so cool and all, its no wonder politicians have given it a shot. Anything to engage with, and impress a younger audience.
That’s right, whilst you were happily avoiding anything to do with politics, bam! – there it is on the ‘recently watched’ tab on Youtube.
So what’s the deal with people like Obama, Rudd and Gillard using mediums such as Youtube? Well, it happens to be advantageous in many ways:
Youtube reaches a massive audience – hundreds, thousands, millions of people. Plus, it reaches countries all over the world.
Youtube is also predominantly used by a younger generation enabling political leaders to persuade them. Finding out about a politician on Youtube whilst searching for entertainment is sure to be more persuasive to a young adult, than seeing it on the news.
Another upside is that it allows the maker to be creative. World leaders and authorities have a chance to show a side of themselves that we don’t get to see on the news.
Not to mention – its free. Much cheaper than sending out letters and making billboards.
It can be argued that using social media is now essential for any politician during a political campaign. True or False?
Although there is no real way of telling, it certainly seems this way.
The internet and social media sites rule the lives of young people – so it is in politicians’ best interests to relate to them. Changing the way politics and campaigns are presented and the mediums they use by being creative and using Youtube is a sure way to achieve the goal of attracting a younger audience.
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