Youtube, the internet, cameras and phones are everywhere. Thanks to mediums of technology, we can now create and distribute our own ‘goods’.
This can be referred to as ‘produsage’ and ‘produsers’
Produsage occurs when people alter work of another person and redistribute it. For example, the link below is to a Youtube video of a trailer for the film Fight club. However someone has altered the trailer and chosen different clips to completely change the direction of the film.There are thousands of examples of this all over the web – especially Youtube. People make their own ‘home videos’ and within hours they have thousands of hits from people all over the world. People become famous because of their Youtube clips – a recent example being Justin Bieber who was otherwise unheard of.
There are other examples of produsage such as Wikipedia – where anyone can publish their own information for the rest of the world to use. Second Life is also another primary example.
With the ability to create peoples' own work, as well as distribute already existing media - there is a decline in real producers, distributors and consumers. What does this mean for the future?
There could come a day where films no longer sell because people can illegally download them.
A day where people become famous without even knowing it because someone filmed them on their camera phone and posted it on YouTube.
A day where all information on the internet is unreliable because anyone can alter the information.
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